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WTA @ IBC 2010 - Instant Market Share: How to Multiply Media Markets in a Flash
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When: 9/12/2010
4:00 PM
Where: Globecomm Stand, Hall 1, B11 @ IBC 2010
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The once predictable business of broadcast is morphing into a complex mix of business models, distribution technologies and evolving viewer communities and demands. The lines between traditional and new media have blurred. There is exploding demand for new content and greater competition for eyeballs, but the life of successful programming can be extended indefinitely. This creates exciting new opportunities, but also new risks, for content providers. In this panel, broadcast, technology and transmission experts explore ways to minimize risks and speed time-to-market by leveraging new technology and exploiting existing high-quality infrastructure. Moderated by Louis Zacharilla, Director of Development, World Teleport Association.



  • Mark Schubin, Emmy-Award winner and Engineer-in-Charge, Media Department, Metropolitan Opera
  • O'Brian McKinley, Senior Director, Media / Entertainment Business Development, Globecomm
  • Ashok Kumar Bhagubai, Portugal Telecom
  • Slava Frayter, Vice President, Americas Sales, Newtec

The panel session will be followed by a cocktail reception hosted by Globecomm.

About Globecomm
Globecomm provides end-to-end managed services to meet the communications needs of organizations around the world. The company offers a wide range of hosted and communications services that leverage its global satellite and fiber transmission capacity and its network of data center, content management and switching facilities. Experts teams advise customers on the best ways to meet their critical communications needs, while specialized laboratories evaluate broadcast, IP and other technologies. Globecomm also engineers and integrates complex networks and individual systems – including a range of satellite and wireless terminals ready for quick deployment – and provides lifecycle support services to keep them operating at peak efficiency.

About World Teleport Association
Since 1985, the World Teleport Association (WTA) has been the only trade association that focuses on the business of satellite communications from the ground up. At the core of its membership are the world's most innovative operators of teleports, from independents to multinationals, niche service providers to global carriers. WTA is dedicated to advocating for the interests of teleport operators in the global telecommunications market and promoting excellence in teleport business practice, technology and operations. Companies that do business with teleports also find that WTA is the best investment they can make to open new channels to the industry.

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