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4K Pioneers Confident for Future

Thursday, April 7, 2016   (0 Comments)
Posted by: Advanced Television
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Speakers at a MIPTV 4K Ultra HD Conference session on ‘The New Ultra HD Broadcasters’ have expressed their confidence in the prospects for the format, admitting their roles in launching such services has enable many valuable lessons to be learned. Dr Michael Schiffer, CEO EnStyle/ noted that although there is widespread availability of 4K capture devices – even down to the level of smartphones – the reality had been that when the company planned it April 2015 launch of its 4K shopping channel in Germany, the industry was not at all ready for 4K. “They might be ready for playout, they might be ready for demonstrations, but they are not at all prepared for a bigger amount of hours of material.”

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