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Assessment of the Transponder Lease Market in the Middle East and North Africa

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This report, by the business development manager at Belgium Satellite Services,  analyses the market for satellite services across Middle East and North Africa (MENA) region. With the deregulation of the satellite transponder market and a shift towards open sky policy, there has been a healthy rise in demand for geostationary satellite transponder services in MENA. The greatest contributors to this growth have been applications such as video and corporate networking services. The geography and population dispersion in MENA region is almost tailor made to satellite service solutions. The MENA satellite market has reported a tremendous growth in the last few years compared to the global average of 6-7% and looks to accelerate this growth in the coming decade. Driving demand for satellites are growing demand for HDTV, internet connectivity, cellular backhaul and government and military markets. Proper marketing strategy has to be devised in order to take advantage of this scenario. A proper study has to be carried out to assess the market potential, to investigate the entry barriers, and finally to formulate the marketing programmes.

The main objectives of the study are

1.      Assessing the market potential for transponder leasing in Middle East & Africa
2.      Identify the customer preference and formulate the marketing programmes to target those customers
3.      Examine the regulations specific to those regions which may pose barriers to entry and devise strategies to take advantage of them
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