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Comparative Approaches to the Economics of Broadband Satellite Services

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There are a number of economic, business, and technical considerations in bringing broadband services to the marketplace using satellite based facilities. The basic concept that - one network can satisfy all broadband markets and applications - is challenged in this paper and shown to be too simplistic. In light of these three considerations, the basic satellite systems concepts (GEO and non-GEO) are evaluated, along with the requirements of the various market segments (consumer, direct-to-home, enterprise, VSAT, SOHO, and mobile), and the various system approaches being deployed or under construction. The intent of this paper by Viasat CEO Mark Denkberg is to inform the reader concerning market needs, economic drivers, system performance and service costs trade-offs and considerations. In addition some new concepts are presented that address what broadband service users and operators are really looking for.
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