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Teleport Research: Market Studies
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The Over-the-Top Video Distribution Opportunity

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Description

Once upon a time, satellite was the primary path for all forms of TV contribu­tion and distribution.  The growth of gigabit fiber capacity and the rise of CDNs and OTT have changed the landscape forever.   Content owners are piling into Over the Top distribution even though the revenue and profit opportunities remain slim for now.  This creates a large-scale opportunity for teleport operators that are already originating and distributing video channels to expand their services into OTT origination.  How significant is the opportunity?  What facil­ities and technology does such an expansion require, and what new expertise do employees need to provide?  What are the return-on-investment expecta­tions and are they being realized?  Perhaps most important: is there an oppor­tunity for teleport operators to help content owners turn digital pennies into digital dollars through advertising and product-placement insertion and effective management of digital rights. 

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